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It's no secret that
we've been experiencing a buyer's market and that there has been a significant
price correction nationwide. While these trends have not bypassed the
mountains, they haven't cut quite as deep. But there is no doubt that
buyers today have an incredible number of choices, compared that what
we have offered in the past. At this time (May 2008) we have about a
three-year inventory of cabins (at the current absorption rate). That's
historically high for our market. But we have about a twelve-year inventory
of lots and land, which is almost unbelievably high. Needless to say,
lots are a harder sell than cabins in the present market due to the
oversupply. Nonetheless, we still have buyers looking for good lots,
and we can still sell them if they are priced correctly and marketed
aggressively. While some price points are hotter than others, we can
also sell cabins if they are priced correctly and marketed vigorously.
- Due to the high
inventory, the most important driver in our current market is price.
For this reason, it is important that you choose a real estate professional
who will tell you the truth about the value of your property, and not
simply tell you what you want to hear in the hopes of getting the listing
and talking you into a price reduction later. The fact is that buyers
are not making offers on property that is priced too high today. They
are not even viewing these properties because there is so much on the
market. And, after a property has had been on the market for a period
of time without selling, other agents will assume that there is something
wrong with it. For these reasons, property must be priced right from
the beginning in our current market. I will be glad to consult with
you and help you determine the fair market value of your property. There
is no obligation.
- You should choose
an experienced, well-trained agent who is skilled in negotiation. Almost
every offer we receive today is a "lowball," and your agent
must have the experience and savvy to negotiate with the buyer's agent
if a sale is to take place. These negotiations can be lengthy and they
can be intense. Many agents in our market have had to take part- or
full-time jobs to survive the market downturn. They may not be available
when you need them and they may be out of touch with the latest trends.
If you want to sell your property, you should list with a genuine, full-time
agent who has the expertise to market your property aggressively.
- You should list
with a company that advertises. Advertising is by far the biggest expense
in any real estate office. Be aware that "discount" commissions
usually mean reduced - or no - advertising.
- Our company is
one of the few in the mountains to belong to the First Multiple Listing
Service (FMLS) in Atlanta. Most Atlanta agents are not members of our
local MLS, so the FMLS listings are the only ones they see. Today, there
are 847 active residential listings in Fannin County in the local MLS.
But there are only 139 active residential listings in Fannin County
in FMLS. Since these are the only listings most Atlanta agents see,
it is obviously a huge advantage to our sellers to be in the FMLS.
- Because there are 45 agents
in our company, we can market our listings very effectively in-house,
simply by talking to each other.
- The latest research
shows that somewhere between 85-90% of today’s buyers use the
Internet first to search for properties and agents. Obviously, a strong
Internet presence is essential in today's market, because, as far as
the real estate business is concerned, print advertising is dead. My
personal website has been recognized as one of the best agent websites
in the mountains, and we have a strong presence online as a company.
We are constantly evaluating new online opportunities, but here is a
partial list of our online advertising: Realtor.com, ColdwellBanker.com,
cbHighCountry.com, Landwatch.com, Riverhomesusa.com, Previews, Goggle
Base, Yahoo Real Estate Classifieds, LandandFarm.com, LakeHomesusa.com,
frontdoor.com, Trulia.com, Openhouse.com, RealEstateBook.com, negboard.com,
Zillow.com, Cyberhomes.com, AOL Real Estate, and Homescape.com.
- I have over twenty
years of experience in the area. I know what buyers are looking for
and how to get your property seen by the most qualified buyers in the
shortest period of time.
- When you list with
me, you won’t be forgotten. I return calls and emails daily, and
will keep you posted on showings.
- Perhaps most important:
I'm working for you, not the buyer. I'll give you my advice, but I won't
pressure you to accept a low offer, just to get a sale.
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